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In Tip 7, we noted that marketing vendors can be negotiated with, and that includes media selling advertising space. Most marketers only think about increasing ad response as a means to make advertising more profitable. But don t neglect the other end: increasing return on advertising investment by paying less for the ad space. Joseph Sugarman, famous for his Blu-Blocker sunglasses ads, says he made most of his profits by buying ad space and air time at deep discounts. Small firms, entrepreneurs, and in-house agencies can find discounted print (newspapers, magazines, consumer, trade, industrial, business, freestanding inserts), radio, TV, cable, alternate, online, and interactive media. You get discounted media by purchasing ad space and air time from wholesalers or media brokers, bulk media buyers, ad agencies, media reps, and barter clubs. Why would a media outlet ever sell space at a discount to their regular rate card Several reasons they might need cash flow, or perhaps they had a space cancellation in the publication (known as a hole in the book). Or an advertiser dropped a time slot, and the radio or TV station needs to fill this vacancy within 24 to 72 hours. What are the media outlets choices They can substitute a free public service announcement, for which they receive zero revenue. Or they can sell the space or time at a discount off the rate card and recoup some of their lost income. Discounts range from 20 to 60 percent depending on how desperate and how close to deadline they are.

Agent i's preferences over the possible outcomes are thus as follows:

0.0162, we would have obtained E[W] = 19.82 msec, and E[N] clearly see the importance of using the correct model.

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become knowledge bases, text outline editors become thought processors, and database and data mining tools become integral components of content management suites. However, even technically savvy chief information officers (CIOs), chief knowledge officers (CKOs), and other senior managers know that evaluating a potential KM solution goes far beyond understanding the technology. At least as important are the developer s commitment to staying in the KM niche, the challenges of integrating technologies of any type into the corporate culture, and the degree to which the vendor will be of assistance in moving a KM initiative forward in the corporation. Of course, determining whether the corporation can afford the solution, considering both the short-term investment and the expected long-term return on investment (ROI), can override all other decisions. These and other economic considerations are covered in 7. This chapter explores how the various enabling technologies can be identified and evaluated as potential solutions for a corporation s KM initiatives. It focuses on the information-gathering phase of an implementation, before a decision has been made to fully commit to a particular technology or approach. To illustrate some of the methods available to assess Knowledge Management solutions, let s return to Custom Gene Factory.

When checking your photos on the LCD viewfinder, use the zoom and pan tools to magnify the view of the picture and move around it. This will give you a better (though still not honest) perspective on the details that were captured.

This definition is consistent with our earlier definition in the stationary case in Sec. 15.2, namely, e,(i) = uiwo - uiwi-1. In both cases, e , ( i ) is a measure of the error in estimating the uncorrupted part of d ( i ) . However, observe that in the nonstationary case, we cannot write e,(i) = uiwi-1 since Gi-1 = w;-~ - wi-I. We summarize the above independence properties in the following statement.

When AutoCAD creates a link, it associates an object or objects with a row in your database. To do so, AutoCAD needs to know which field (column) to look in to identify the row. For example, let s say you want to link price information to some objects. However, several rows may contain the same price information. If you provide a field that contains no duplicate data, AutoCAD can always locate the required row. If AutoCAD finds two rows with the same data, it accesses the first row. It makes sense, therefore, to be careful to choose a column that contains no duplicate values. If your data doesn t contain such a column, most DBMSs can create an index field that ensures that each row is unique. A link template identifies which fields are associated with a link between the data and a drawing object. A link template also identifies your database. After you create a link template, you can open your data directly from the template, which is listed in the dbConnect window. If you want to associate data from more than one database table to a single object, you may need to create more than one link template for an object. To create a link template, follow these steps:

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